ABOUT - TONI SMITH, INSIDE OURS FOUNDER
A firm believer that the best interiors reflect who you aspire to be, Toni creates stunning homes and spaces that mirror her client’s individuality, ambition, style and needs. By paying close attention to the way clients live and how they want to live, Toni packs her designs full of personality and practicality. She creates interiors that make people happy and able to live better.
Known for chic and cohesive designs, with a good dash of laid-back luxury, Toni mixes materials and layers textures to make rooms inviting and impressive. She always incorporates natural elements for both the aesthetic and wellbeing benefits. Toni has a meticulous eye for detail, innate sense of the best balance for a space, and knack for finding the perfect piece.
Toni has worked in the creative industries for over 20 years. Prior to interiors she was Managing Director of a multi award-winning viral film agency, and she ran advertising accounts for some of the world’s most iconic brands, including Rolls-Royce Motor Cars, Kellogg’s and Samsung.
The combination of Toni's professional skill set and her innate talent for interior design allows her to run projects seamlessly and deliver amazing results.
Toni lives in Thaxted, near Saffron Walden, with her partner Simon and their two sons, James and George. She loves all shades of blue, good coffee, escaping to the seaside and any excuse to throw a party.